Ingredients to the brand
What started as a passion project quickly began to take shape as a brand. I needed a logo for packaging, people were asking for a menu, and I had to create content for Instagram. Suddenly, this fun side project had turned into an opportunity to build my own CPG brand.
Tone of Voice
“The Breadwinner” started as a joke when friends suggested I sell my bread. Next thing I knew, I was naming my sourdough starter Becky, because she had the good (h)air. The brand doesn’t take itself too seriously, and you’ll spot cheeky references like that from time to time.
Photography
When it came time to build the brand and create content, I knew exactly what I wanted. The inspiration was Aime Leon Doré meets Loewe: simple staging that puts the product front and center, with a touch of quirky props.
Branding
The Breadwinner brand guidelines will launch in fall 2025. Come back and explore.
Custom designs
Today, the brand has grown, and Becky is now part of the team for events. Most recently, we had the chance to work closely with international event planners like Moosh Events.
Birthday party
75 custom-designed loaves for a farm-themed birthday party: 25 with flowers, 25 with the birthday logo, and 25 with the birthday boy’s name.
Dinner event
12 miniature baguettes customized with each guest’s name.
Bridal shower
35 custom loaves for each guest, serving as name cards.
Order Loaf Here