Details
Brand elements
Colors
BEIGE - Used as the base color across the brand. It is found in the background of almost everything. It was picked as a smoother color to white and brings tranquility.
GREEN - A color that conveys honesty. A value highly important when trying to get two parties working together.
ORANGE - Being a vibrant, orange stands out naturally and shows bold moments can work so well when matched with the right pair.
Logo
The Joint logo combines classic elements with a serif font and modern touches through its color and surrounding pill shapes. The overlapping pills symbolize the brand’s collaborative spirit.
Imagery
Whenever imagery is used, it will always incorporate elements of the pill, either embedded within a pill shape or hovering above it.
Website
The website is where these elements all meet. Color, style, shape and elements. Bringing an easy to read and navigate site.
Brand identity
The pill
Iconography is a powerful way to showcase brand identity. For Joint, the pill shape is used illustratively to represent the agency’s different capabilities. You’ll notice the shape repeated in each pillar.
Brand collateral
Talent Media Kit
When building media kits with Joint Agency branding elements, each talent can maintain their own identity without overpowering the overall aesthetic. By using the agency’s colors, rounded corners, and thin lines, the talent’s personality still shines through.
