A better Virgin of …
Wave 2025
“Wave” is the cruise industry’s biggest campaign of the year. The 2025 Wave campaign plays on the word “Virgin,” highlighting a better “version” for the sailors.
The Holidays in July
Holiday Campaign 2025
The holidays come around every year, and every year we see the same Santa graphics, the Christmas tree front and center, and the usual green and red takeover. But not this year. We recognize that the kind of sailors cruising with Virgin Voyages during this season might not exactly “look forward to Christmas with the family.”
So, for the 2025 Holiday campaign, we leaned into our consumers’ preferences and admitted that when you sail with us, you can avoid the annoying aunt questions, the hours of cooking, and even the cleaning after everyone else has disappeared.
While still embracing the nostalgic feeling of the holidays, Virgin Voyages lets you forget the hassles and just sail on.
Cruise the Strip
Virgin Group Collaboration
Two Virgin companies, Virgin Hotels and Virgin Voyages, collaborated in 2025 to create a unique experience for the Formula 1 race in Las Vegas.
They built a fully custom rideshare station connecting Virgin Hotels to the race, with Virgin Voyages designing the experience to include nods to both worlds.
Where Vegas rides meets Virgin tides.
